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Live where others vacation. At 13987 Hanging Branch Way in Arborgate at Perdido Key, this furnished coastal home offers four bedrooms, three and a half bathrooms, and 2,820 square feet across three levels. Featured at $575,000, it brings together space for everyday living and the flexibility of a vacation home.
Updated October 9, 2026, at 7:03 a.m. CDT
By JD Hallam, Broker/Owner, Perdido Key Resort Realty
Perdido Key and the Pensacola area are facing a serious storm threat this morning. Hurricane Isaias is approaching the northern Gulf Coast, and the priority is everyone’s safety. I wanted to share the latest local information, explain where things stand with our vacation rentals, and recognize the work our Perdido Key Resort Management team put into preparing homes and condos earlier this week.
Perdido Key vacation homes • Purple Parrot Village Resort
Tucked into one of the quieter areas of Purple Parrot Village Resort, 5CU combines a furnished one-bedroom layout with a bonus loft, giving owners more sleeping flexibility than a traditional one-bedroom villa. JD Hallam's newsletter featured the property at $269,000.
The bonus loft provides additional sleeping or flex space while retaining the simplicity of a smaller coastal villa. This layout can work well for buyers who want a personal beach retreat, room for family and guests, and the option to consider short-term rental use when they are away.
The villa is offered furnished and features a light-filled living area, comfortable coastal interiors and an updated kitchen. Its secluded resort location offers a quieter setting while keeping Purple Parrot's pools and other amenities within easy reach.
For a property intended for both personal stays and short-term rentals, compare the floorplan, resort rules, operating expenses and current rental information with your goals. JD can help you evaluate 5CU alongside other Purple Parrot and Perdido Key options.
View Purple Parrot 5CU listing details and current availability
I look forward to working with you soon!
J.D. Hallam
Broker/Owner, Perdido Key Resort Realty
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JD Hallam | Broker/Owner, Perdido Key Resort Realty
Market: Perdido Key, Florida
Featured property: Purple Parrot 5CU • MLS #689074
Specialties: coastal real estate and short-term vacation rental investment properties.
repensacola.com
13700 Perdido Key Drive, Suite 122, Pensacola, FL 32507
The $269,000 price reflects the source newsletter; check the listing for current availability and information.
Perdido Key vacation homes • Purple Parrot Village Resort
A furnished three-bedroom villa with a central resort location gives buyers room to enjoy a beach getaway while considering short-term rental use. Featured in JD Hallam's newsletter at $359,000, Purple Parrot 8B sits next to the indoor pool house and offers convenient parking directly in front.
The newsletter describes 8B as a fully furnished three-bedroom, 2.5-bath villa. Its floor plan offers flexibility for a family vacation home, a short-term rental property, or a combination of personal stays and rentals.
The location places the indoor pool house nearby, making resort amenities easy to reach throughout the year. Parking directly in front adds everyday convenience when arriving for a stay.
When comparing a property for personal use and short-term rentals, consider how the layout, location, and your planned time at the property fit your goals. Ask for current rental requirements and property-specific income and expense information before making an investment decision.
View Purple Parrot 8B listing details and current availability
Contact JD Hallam to discuss the property and compare options in Perdido Key.
I look forward to working with you soon!
J.D. Hallam
Broker/Owner, Perdido Key Resort Realty
More from the 'gram
| Watch reel 1 |
Watch reel 2 |
Watch reel 3 |
Instagram • Facebook • LinkedIn • YouTube
JD Hallam | Broker/Owner, Perdido Key Resort Realty
Market: Perdido Key, Florida
Featured property: Purple Parrot 8B • MLS #689068
Specialties: coastal real estate and short-term vacation rental investment properties.
repensacola.com
13700 Perdido Key Drive, Suite 122, Pensacola, FL 32507
Adapted from Coastal Living — Yes, Please!. The price describes the source newsletter; check the listing for current information.
By JD Hallam | Broker/Owner, Perdido Key Resort Realty
When selling a vacation rental property in Perdido Key, the number of days a property spends on the market doesn't always tell the entire story.
For owners of income-producing vacation properties, timing a sale involves considerations beyond the final purchase price. Rental income, seasonal demand, property availability, and the owner's financial objectives can all influence the selling strategy.
A recent transaction at 13555 Perdido Key Drive, Unit C19U, in Purple Parrot Resort provides an example of how maintaining a deliberate pricing strategy while continuing to generate rental revenue can align with a seller's goals.
As the listing broker representing the seller, my responsibility was to develop a strategy that reflected her priorities rather than focusing exclusively on achieving the quickest possible sale.
Unit C19U is a 750-square-foot condominium featuring one bedroom, two bathrooms, and an additional bonus loft.
Within Purple Parrot Resort, this configuration offers something different from a traditional one-bedroom condominium.
The bonus loft provides additional flexibility for guests, while the second bathroom adds convenience for properties accommodating more than a typical one-bedroom layout.
These characteristics can be particularly relevant to vacation rental buyers evaluating how a property may accommodate different guest groups.
The property also had an established rental history, which was an important consideration in determining how the seller wanted to approach the market.
The condominium was originally listed for $270,000.
From the beginning, the seller placed considerable importance on maintaining the property's value relative to its rental history and distinctive floor plan.
She recognized that the bonus-loft configuration was less common within Purple Parrot Resort and believed the property's rental performance supported its market positioning.
Rather than pursuing aggressive price reductions to accelerate a sale, the seller preferred to remain patient while continuing to benefit from the property's income-producing potential.
This presented an important distinction from a traditional residential sale.
For an owner who isn't under immediate pressure to sell, the financial picture may involve two separate sources of value:
The proceeds ultimately received from selling the property.
The rental income earned while the property remains under ownership.
Neither should automatically be considered in isolation.
My approach was to respect the seller's pricing objectives while keeping the property available to prospective buyers.
Because the condominium remained an active vacation rental, the seller was able to continue earning revenue during the marketing period, including the higher-value seasonal rental periods.
This helped make a longer marketing timeline acceptable to the seller.
Instead of treating every additional day on the market as a reason to reduce the asking price, we considered the property's ongoing rental activity and the seller's willingness to wait for an acceptable offer.
That doesn't mean maintaining an asking price is always the appropriate strategy. In some circumstances, a price adjustment is necessary to respond to changing market conditions or generate additional buyer interest.
In this transaction, however, the seller had the flexibility to pursue a different approach.
Unit C19U closed on September 11, 2026, for $260,000, following an original asking price of $270,000.
The transaction produced the following results:
Original listing price: $270,000
Final sale price: $260,000
Sale-to-list price ratio: 96.3%
Price per square foot: $346.67
Days on market: 211
Closing date: September 11, 2026
The final sale price was $10,000 below the original asking price.
Although the condominium remained on the market for 211 days, the seller continued benefiting from its rental activity during the marketing period, including higher-value times of the year.
Ultimately, she accepted a purchase price that met her expectations.
The outcome illustrates why days on market, considered alone, may not adequately describe the financial considerations behind the sale of an income-producing property.
The seller's total financial outcome would also depend on actual rental receipts, operating expenses, carrying costs, transaction expenses, and other property-specific factors.
One of the most important questions I discuss with owners considering selling their vacation rental property is whether they need to sell immediately or have the flexibility to continue operating the property while pursuing a sale.
That distinction can meaningfully influence the recommended pricing and marketing approach.
An owner who needs to liquidate quickly may benefit from a strategy designed to attract immediate buyer attention.
Another owner, particularly one with established rental performance and limited financial pressure to sell, may be comfortable allowing more time to identify a buyer willing to meet their pricing expectations.
Neither approach is universally appropriate.
For income-producing properties, I encourage sellers to evaluate the relationship between anticipated sale proceeds, ongoing rental revenue, ownership expenses, and the potential risks of a longer marketing period.
The goal isn't necessarily to sell in the fewest days. It's to develop a strategy consistent with the owner's financial objectives and circumstances.
Every condominium at Purple Parrot Resort has characteristics that can influence its marketability, including floor plan, location, condition, furnishings, and rental performance.
With experience in both real estate brokerage and vacation rental management, I help owners evaluate their properties from both a real estate and an operational perspective.
Whether you're looking to sell quickly or would prefer to continue generating rental income while exploring the market, I'd be happy to discuss a strategy tailored to your circumstances.
Explore current Purple Parrot listings and recent sales:
https://www.repensacola.com/purple-parrot-village-resort-pensacola-fl-real-estate-market-report/
JD Hallam | Broker/Owner
Perdido Key Resort Realty
Serving the Perdido Key real estate and vacation rental market since 2006.
Specializing in resort condominiums, vacation homes, residential real estate, and investment properties throughout Perdido Key and the surrounding Gulf Coast.
Website: https://www.repensacola.com/
By JD Hallam | Broker/Owner, Perdido Key Resort Realty
When selling a condominium in a vacation rental community like Purple Parrot Resort, understanding the local market, buyer expectations, and investment potential can make a meaningful difference in how a property is positioned.
As Broker/Owner of Perdido Key Resort Realty and General Manager of Perdido Key Resort Management, I've worked extensively with vacation rental properties in the Perdido Key market since 2006. That experience provides valuable insight into the considerations that influence buyers shopping for resort condominiums.
A recent sale at 13555 Perdido Key Drive, Unit 19CD, illustrates how a well-positioned property can attract buyer interest in a relatively short period.
Located within Purple Parrot Resort in Perdido Key, Florida, Unit 19CD is a one-bedroom, one-bathroom condominium offering 654 square feet of living space.
Purple Parrot is a distinctive resort community known for its colorful Caribbean-inspired cottages, tropical landscaping, and resort-style amenities. The development attracts buyers interested in second homes, vacation properties, and potential short-term rental investments.
For prospective purchasers, the appeal extends beyond the condominium itself. Understanding the resort's amenities, ownership expenses, rental considerations, and comparable property sales is an important part of evaluating a purchase.
Unit 19CD was offered for sale at $249,000.
Pricing a condominium in a resort community requires evaluating more than square footage. Recent comparable sales, competing listings, property condition, location within the development, and buyer demand all contribute to determining an appropriate asking price.
For this property, the asking price positioned the condominium below the $250,000 threshold, a price point that can be relevant to buyers using online search filters.
While individual buyer motivations cannot be determined from the transaction data alone, this pricing structure is an example of a consideration worth evaluating when preparing a property for sale.
My approach to pricing resort properties incorporates local real estate activity alongside my experience with vacation rental operations, helping sellers understand how their property fits into the broader market.
One advantage of working with a real estate broker who also has extensive vacation rental management experience is the ability to discuss the operational realities of owning an investment property.
Buyers considering condominiums at Purple Parrot often have questions about rental income potential, operating expenses, maintenance requirements, seasonal demand, and property management.
These considerations can influence how prospective buyers evaluate a property, particularly when comparing condominiums that may appear similar based solely on their size and bedroom count.
Actual rental performance, association requirements, and ownership costs should always be evaluated individually rather than assumed from the performance of neighboring properties.
Unit 19CD closed on August 7, 2026, for $247,400, following an original asking price of $249,000.
The transaction produced the following results:
The property sold 46 days after going live online for just $1,600 below its original asking price after spending only 11 days on the market before accepting the offer.
These results provide a documented example of buyer activity for a one-bedroom condominium within Purple Parrot Resort during the summer of 2026. They do not, by themselves, establish which individual marketing or pricing decisions caused the sale.
This transaction highlights the importance of evaluating each condominium individually when preparing to sell.
Even within the same resort, differences in floor plans, furnishings, condition, location, and rental potential can influence what buyers are willing to pay.
For owners considering selling, recent transactions like Unit 19CD provide useful comparable-sale information. However, determining an appropriate asking price also requires examining current competing listings, market conditions, and the characteristics of the specific property.
With experience in both real estate brokerage and vacation rental management, I work with owners to evaluate these factors and develop a selling strategy appropriate for their property.
If you own a condominium at Purple Parrot Resort and are considering selling, I'd be happy to discuss its current market position, recent comparable sales, and the considerations that may affect its value.
I'm JD Hallam, Broker/Owner of Perdido Key Resort Realty. I've worked in the Perdido Key real estate and vacation rental industry since 2006, with extensive experience involving resort condominiums, vacation homes, and investment properties.
Explore current Purple Parrot listings and market activity:
https://www.repensacola.com/purple-parrot-village-resort-pensacola-fl-real-estate-market-report/
JD Hallam | Broker/Owner Perdido Key Resort Realty
Serving Perdido Key and the surrounding Gulf Coast real estate market since 2006.
Specializing in resort condominiums, vacation homes, residential real estate, and investment properties.
By JD Hallam | Broker/Owner, Perdido Key Resort Realty
The property
A two-bedroom condominium at Purple Parrot Resort in Perdido Key, Florida.
The challenge
Marketing a resort condominium requires more than comparing its square footage against recent sales. Buyers may also consider furnishings, maintenance requirements, condominium expenses, rental restrictions, and the property's potential as a vacation rental.
My approach
I evaluated comparable condominium sales and competing listings, taking into consideration the property's condition, furnishings, location within the resort, and appeal to prospective buyers.
Drawing on my experience in vacation rental management, I was also able to discuss operational considerations that traditional residential listing descriptions often overlook.
The negotiation
During the transaction, inspection findings raised questions about certain property repairs. My role was to help communicate those findings, coordinate with the parties involved, and work toward terms acceptable to my client.
The outcome
The two-bedroom, 2.5-bath condominium at 13555 Perdido Key Drive, Unit 11A, closed on July 2, 2026, for $332,500, representing approximately 95% of its original $349,900 asking price.
The property spent just 30 days on the market before selling for approximately $288.63 per square foot.
This transaction provides a recent example of pricing and buyer activity within Purple Parrot Resort, offering useful market data for owners considering selling their condominiums and buyers evaluating comparable properties in the community.
Purple Parrot Real Estate Market Report
What buyers and sellers can learn
A resort condominium's marketability involves more than its asking price. Understanding the property as both real estate and a potential rental investment can help buyers and sellers evaluate the transaction more thoroughly.
JD Hallam is Broker/Owner of Perdido Key Resort Realty, specializing in Perdido Key real estate and vacation rental properties.
Nestled in the serene southwest corner of Pensacola, Innerarity Island offers a rare blend of natural beauty, peaceful living, and close proximity to Perdido Key’s stunning beaches. This exclusive and highly sought-after hidden gem is the ideal place for those seeking a quiet, nature-filled lifestyle with easy access to the Gulf Coast. Whether you’re considering a move or simply curious about the community, here’s why Innerarity Island stands out as a preferred destination for discerning buyers.
Innerarity Island is renowned for its tranquil, park-like atmosphere. The island is home to diverse wildlife, including foxes, deer, raccoons, and a variety of bird species, offering residents the opportunity to enjoy nature in their own backyard. This exclusive setting makes it an ideal place for those who enjoy outdoor activities like hiking, birdwatching, and kayaking, all within a highly sought-after natural environment.
All of the homes for sale on Innerarity Island are located just minutes away from Perdido Key’s beaches, Innerarity Island offers easy access to some of the most beautiful, uncrowded coastlines in Florida. Residents of this exclusive community can enjoy long, peaceful walks along the shoreline, partake in water activities, or simply relax on the beach. The neighborhood’s proximity to the Gulf ensures that residents can enjoy beach life without the crowds, enhancing its appeal as a preferred location for coastal living.
Innerarity Island fosters a sense of community that’s hard to find in more urbanized areas. With its small, friendly neighborhood, neighbors often know each other by name, creating a welcoming environment where everyone looks out for one another. Whether it’s neighborhood events, shared outdoor activities, or simply enjoying the natural beauty together, the community spirit is a standout feature of Innerarity Island. This highly sought-after atmosphere attracts those looking for a sense of belonging in a peaceful, exclusive setting.
Nature lovers will feel right at home on Innerarity Island, which offers a variety of outdoor activities, including boating, fishing, kayaking, and exploring nearby parks. The island is surrounded by wetlands, nature reserves, and scenic wildlife habitats, making it a perfect spot for those who appreciate a lifestyle connected to the environment. The island’s location also offers stunning sunset views, creating a perfect backdrop for evening relaxation. This exclusive community is ideal for those seeking to live surrounded by nature while enjoying unparalleled outdoor experiences.
Despite its proximity to the coast and natural beauty, the homes for sale on Innerarity Island there is a healthy range in property values when comparing waterfront properties, homes near the waterfront, and homes on the interior of the island compared to other Gulf Coast locations like Perdido Key. Homebuyers can enjoy the benefit of owning property near the water without the premium price tag. The homes here vary from waterfront properties with private docks to more modest homes, catering to different lifestyles and budgets. This combination of affordability and exclusivity makes Innerarity Island a highly sought-after location for those looking to invest in waterfront living.
Innerarity Island is also home to the Innerarity Island Preservation Foundation, which is committed to preserving the island’s natural beauty for future generations. The Foundation works on land conservation, wildlife protection, and restoring native habitats. Residents can get involved in these initiatives, helping ensure that this exclusive community remains a haven for future generations. The emphasis on conservation makes Innerarity Island an even more attractive, highly desirable location for those who value sustainability.
Although Innerarity Island provides a secluded and peaceful environment, all homes for sale on Innerarity Island are still conveniently located near Perdido Key and Pensacola’s city amenities. Shopping, dining, healthcare facilities, and entertainment are just a short drive away, making it easy to access everything you need while enjoying the peaceful lifestyle of the island. The area is also close to major highways, making travel to neighboring towns and cities convenient. This exclusive location strikes the perfect balance between serenity and convenience, a major factor in why Innerarity Island is so highly sought-after.
The island offers an ideal setting for both families and retirees. With its safe, family-friendly atmosphere, gated access, quiet streets, and access to parks and schools, it’s a great place to raise children. For retirees, the peaceful surroundings, access to nature, and proximity to beautiful beaches make it the perfect place to enjoy a relaxed, stress-free lifestyle. The exclusive nature of the community and its appeal to both families and retirees ensures that Innerarity Island remains a preferred choice for those seeking a high quality of life.
Innerarity Island has a fascinating history, dating back to its early settlement. The area has been home to various indigenous groups, and the island’s rich heritage adds a layer of cultural significance. The John Innerarity Papers and other historical documents detail the island’s past, offering residents the opportunity to learn about and appreciate the community’s roots. This historical context adds to the island's unique charm, making it an even more desirable place to live.
Given its location, natural beauty, and unique lifestyle, Innerarity Island presents great investment potential. The combination of affordable property prices and the area’s steady growth makes it an attractive option for homebuyers looking for long-term value. Whether you're looking to buy a primary residence or a second home, Innerarity Island offers opportunities that many other coastal areas simply can’t match. This makes it a highly sought-after location.
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