Purple Parrot Condo Sold in Just 11 Days | Perdido Key Real Estate Case Study
By JD Hallam | Broker/Owner, Perdido Key Resort Realty
Selling a One-Bedroom Condo at Purple Parrot Resort in Perdido Key
When selling a condominium in a vacation rental community like Purple Parrot Resort, understanding the local market, buyer expectations, and investment potential can make a meaningful difference in how a property is positioned.
As Broker/Owner of Perdido Key Resort Realty and General Manager of Perdido Key Resort Management, I've worked extensively with vacation rental properties in the Perdido Key market since 2006. That experience provides valuable insight into the considerations that influence buyers shopping for resort condominiums.
A recent sale at 13555 Perdido Key Drive, Unit 19CD, illustrates how a well-positioned property can attract buyer interest in a relatively short period.
The Property
Located within Purple Parrot Resort in Perdido Key, Florida, Unit 19CD is a one-bedroom, one-bathroom condominium offering 654 square feet of living space.
Purple Parrot is a distinctive resort community known for its colorful Caribbean-inspired cottages, tropical landscaping, and resort-style amenities. The development attracts buyers interested in second homes, vacation properties, and potential short-term rental investments.
For prospective purchasers, the appeal extends beyond the condominium itself. Understanding the resort's amenities, ownership expenses, rental considerations, and comparable property sales is an important part of evaluating a purchase.
The Pricing Strategy
Unit 19CD was offered for sale at $249,000.
Pricing a condominium in a resort community requires evaluating more than square footage. Recent comparable sales, competing listings, property condition, location within the development, and buyer demand all contribute to determining an appropriate asking price.
For this property, the asking price positioned the condominium below the $250,000 threshold, a price point that can be relevant to buyers using online search filters.
While individual buyer motivations cannot be determined from the transaction data alone, this pricing structure is an example of a consideration worth evaluating when preparing a property for sale.
My approach to pricing resort properties incorporates local real estate activity alongside my experience with vacation rental operations, helping sellers understand how their property fits into the broader market.
Understanding the Vacation Rental Buyer
One advantage of working with a real estate broker who also has extensive vacation rental management experience is the ability to discuss the operational realities of owning an investment property.
Buyers considering condominiums at Purple Parrot often have questions about rental income potential, operating expenses, maintenance requirements, seasonal demand, and property management.
These considerations can influence how prospective buyers evaluate a property, particularly when comparing condominiums that may appear similar based solely on their size and bedroom count.
Actual rental performance, association requirements, and ownership costs should always be evaluated individually rather than assumed from the performance of neighboring properties.
The Outcome: Sold in 11 Days
Unit 19CD closed on August 7, 2026, for $247,400, following an original asking price of $249,000.
The transaction produced the following results:
- Original listing price: $249,000
- Final sale price: $247,400
- Sale-to-list price ratio: 99.4%
- Price per square foot: $378.29
- Days on market: 11
- Closing date: August 7, 2026
The property sold 46 days after going live online for just $1,600 below its original asking price after spending only 11 days on the market before accepting the offer.
These results provide a documented example of buyer activity for a one-bedroom condominium within Purple Parrot Resort during the summer of 2026. They do not, by themselves, establish which individual marketing or pricing decisions caused the sale.
What Purple Parrot Condo Owners Can Learn
This transaction highlights the importance of evaluating each condominium individually when preparing to sell.
Even within the same resort, differences in floor plans, furnishings, condition, location, and rental potential can influence what buyers are willing to pay.
For owners considering selling, recent transactions like Unit 19CD provide useful comparable-sale information. However, determining an appropriate asking price also requires examining current competing listings, market conditions, and the characteristics of the specific property.
With experience in both real estate brokerage and vacation rental management, I work with owners to evaluate these factors and develop a selling strategy appropriate for their property.
Thinking About Selling Your Purple Parrot Condo?
If you own a condominium at Purple Parrot Resort and are considering selling, I'd be happy to discuss its current market position, recent comparable sales, and the considerations that may affect its value.
I'm JD Hallam, Broker/Owner of Perdido Key Resort Realty. I've worked in the Perdido Key real estate and vacation rental industry since 2006, with extensive experience involving resort condominiums, vacation homes, and investment properties.
Explore current Purple Parrot listings and market activity:
https://www.repensacola.com/purple-parrot-village-resort-pensacola-fl-real-estate-market-report/
About the Broker
JD Hallam | Broker/Owner Perdido Key Resort Realty
Serving Perdido Key and the surrounding Gulf Coast real estate market since 2006.
Specializing in resort condominiums, vacation homes, residential real estate, and investment properties.
